Watchmen, Transformers, Charlie and the Chocolate Factory, Terminator: Salvation, Spiderman, Batman, Indy IV, V for Vendetta, The Harry Potter Series, Twilight… the noughties saw the blockbuster movie become an exercise in rebranding things that people already liked and then making them excited about them because they already liked them and then carefully causing their excitement to crest by judiciously timing the introduction into the films of things they especially liked from the thing they already liked.
This often resulted in quite good films that were fun to watch. The only problem is that now we have eaten all our cakes there won’t be any cake tomorrow. What will we do in the 2010s when we want to watch something fun and exciting? There’s hardly anything left to remake. This means we’ll either have to re-remake all the stuff we re-made in the noughties or come up with something new – and that will be hard because all the original, brilliant, franchise inventing writers have probably given up and killed themselves leaving nothing but suicide notes, ironically reimagined from great suicide notes of the eighties.
